Recruiting students for the new high school in Kerkrade

Onderwijs

Campagne

Bravo! Kerkrade now has its own high school again, and it was up to us to put Martin Buber in the spotlights. With the task of recruiting new students for the registration week in March 2024, we aimed to ensure that no one in the region could overlook this new school.

Our goal was clear: to excite future students and their parents. We chose a smart mix of channels: YouTube for the visual story and Snapchat for quick snippets. Naturally, we also had to take into account the agreements between schools.

In the fresh campaign style, inspired by the vibrant character of Martin Buber, we launched two campaigns: one aimed at parents and one packed with fun for 6th-grade students. On platforms like Snapchat and Facebook, our slogan ‘Experience what you learn’ came to life. This highlights the dynamic nature of Martin Buber: theoretical lessons in the morning and hands-on experiences in the afternoon. Always in motion at Martin Buber!

We captured the unique atmosphere of Martin Buber by using real photos of teachers and students in action. Each image tells its own story. We added catchy texts, created animations, and developed social media posts to engage the audience.

Our campaign popped off the screen with over 1.8 million impressions and attracted nearly 20,000 visitors to our site. We even had to pause Snapchat due to its overwhelming success, as the frequency of ad displays became too high. And yes, during the registration week, 162 new students signed up. Mission accomplished. Here’s to an amazing school year ahead!