In addition to traditional port professions, STC’s offerings include programs in rail, freight, offshore, inland shipping, and maritime industries. The strategy focused on refreshing the image of port professions and attracting students by highlighting the technological advancements and diversity of the sector.
STC, a specialized maritime and logistics education institution in Rotterdam, wanted to shift from a multi-brand to a single-brand strategy in order to unite all its programs under one recognizable brand: “Learning in and around the port starts with one educator: STC” We introduced a color-coded learning pathway for each educational level, positioning STC as a unified brand and community. This strengthens the sense of connection and continuous learning. All students, across the various programs, were given a platform to share their stories. This was captured in a series of videos that highlight the personal stories and experiences within the different programs. Watch the videos here to get a better sense of the impact of our project: STC Studenten aan het Woord. The marketing efforts were led by STC itself, with the launch of an updated website and the production of press materials. For an impression of the new brand identity and communication strategy, visit STC’s Homepage. Maastricht UMC+ Emergency Department hits the track at Circuit ZolderNavigating toward a single brand for STC, the largest maritime educator in the Netherlands
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Maastricht UMC+Employer brandingZorgMaastricht
