At Morres & Company, I often get asked: “What is SEO, and how does it differ from SEA?” SEO stands for Search Engine Optimization and refers to the techniques used to improve a website’s ranking in the organic search results of search engines like Google. SEA, on the other hand, stands for Search Engine Advertising and is the paid part of search engine marketing. So, you can always appear at the top of Google’s search results. But do you do that through paid advertising or organically? That is the big difference.
The use of keywords
Keywords: one of the most important aspects of SEO is the use of keywords. By strategically incorporating keywords into a website, you can increase its relevance for certain search queries and attract more traffic to the site. But how do you use keywords correctly?
Be relevant to your target audience
The most important thing is to use keywords that are relevant to your target audience and your business. Start by researching keywords (also known as keyword research) that are used by people interested in your products or services. These keywords form the foundation of your content and should match the search intent of your audience. Do they want to be informed, compare providers, or are they already in the phase where they want to buy? This is crucial information for the pages and texts you create. Once you have determined the keyword and search intent, include the most important keyword in the title, meta description, headings, and content of the page.
Don’t overdo it
But be careful: the use of keywords should remain subtle and should not come at the expense of readability. Don’t overdo it. Make sure you integrate keywords naturally and use relevant synonyms. And don’t forget, you are writing for the reader, not for Google. Ensure that the content remains interesting and informative for your audience.
Basic elements to start with
If you are just starting with SEO, there are a few quick wins you can apply to optimize your website. Make sure that the title and meta description of each page are unique and relevant to the content. Also, use a clear structure with well-organized headings and subheadings that include the keyword. Finally, it is important to ensure that your website loads quickly and is mobile-friendly.
In short, SEO is a powerful tool to attract more traffic to your website and increase your online presence. By using keywords correctly and applying some quick wins, you can make a strong start in optimizing your website.
Do you want to know more?
Sounds interesting, right? Who wouldn’t want more visitors to their website? If you’d like to take steps in this direction or have a no-obligation conversation about it, feel free to contact us!
